Feedback on Director's Commentary

Stay With Me

Alli, Hannah, Sophie and James

Excellent considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create effective set design and mise en scene.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’. This is sustained and thorough and accurate in discussion of the branded themes of a broken relationship for example in discussion of the beat of the song and pacing of the cuts used in the editing process.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as FCP Tools. Excellent command of terminology and understands and discusses convergence really well.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. Recognises the need to account for errors in the post production stage and the importance of converge technologies.

This is a well considered documentary – you may want to re-edit in terms of the presentation I think this is a provisional draft of the commentary.

Feedback

Good presentation considers the use of the music video and ancilliary tasks well - particualrly in relation to star image and branding throughout the campaign.  The area for development is sutaining the use of real examples and considering more the marketing mix you have tried to create.  Please try to insert more example intto your work in order to meet level four criteria.

Good effort well done.

Teacher Feedback

Excellent evaluation of the use of conventions in your promotional music campaign.  Very good use of presentation tool which is succinct and makes some really good points, backed by academic argument.

There are a couple of points about the presentation that needs to be developed:

1. Provide consistency in your presentation with style - for example consider where you have or have not used capitals.
2. It was Negus who argued that the MV was a promotional tool not Dyer (he discussed star image).
3. Provide a broader evaluation of where you have used, developed or challenged conventions.

Feedback

Very good feedback on the shoot day especially in consideration of the shoot day and the set design.  There is good reflection supported by images in the slideshow, although there is some improvement needed here in terms of how it is presented.  You show very good knowledge and understanding of the production process.

Feedback

This is a good account of the process, but your evaluation needs more detail.  I would like to see a more academic reflection on the design, in terms of conventions, institutional practice and audience recognition feedback.  You could have for example explained how you were marketing a star image and why this is branded in your group design.  Also need a clearer account of what you achieved in this production process.

Feedback

This is excellent work - there are evident clear accounts of your planning and research for your music video production day after half term.  I like the way in which decision making is evident along with reflection and revisions.  Your cast list has been agreed and needs to be posted - the shooting schedule will be developed and redrafted as the production progresses.

There are one or two ways to develop the blog.  First to begin using a wider range of blogging tools - there are lots of well presented images, but use of Flickr or powerpoint will increase the creativity that is shown on your blog.  Images on the posts are good, but could be better if you started to use presentational tools

Second the valid, detailed and reflective comments that you make need to be developed further with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the untensity and colour and what you are trying to represent about your artist. This will help make a more thorough evaluation of your work.  Well done.

Feedback

Your response is detailed on places and you have been creative with your blogs, I particularly like the use of headings with good layout and design.  You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label? Your clearly identify your target audience and have profiled them well, but could develop this with the use of VALS - this slightly more consideration.

Please complete the research into existing CD covers and how this will influence your CD cover.  Good additional blog posts are evident.

Feedback

You have produced proficient work with your blog.  There is a good understanding of what the  task demanded.  I feel you could develop your points further by using more links to real media examples and being more creative with the blog.   You make use of different blog tools and are able to link ideas to real media concepts - which is good.  You need to re-edit the brief - it cannot be read because of text colour.

Well done! Your group does need to come up with a name and treatment for your concept artist/ band