Task 3 required me to get audience feedback using Halls reception theory of audiences can decode the media message in intelligent and engaging ways, the decoding of the message by the audience relies upon oppositional, negotiated and preferred readings. In the production of my music video I wanted to get a preferred reading from the audience in evaluation of achieving this the feedback is key in deciding whether the video was success or failure.
Feed back from the youtube post. 
QUESTIONNAIRE FOR MUSIC VIDEO | STAY WITH ME –YOU ME AT SIX |
How old are you? | |
GENDER | MALE FEMALE |
WHAT ARE BRACKET DO YOU THINK OUR VIDEO IS AIMED AT? | YES NO |
HOW DO WE AIM THE VIDEO AT THIS TARGET AUDIENCE/AGE BRACKET | · · · |
DO LIKE THE VIDEO? | YES NO |
WHAT DID YOU LIKE/DISLIKE ABOUT IT? (e.g. set, narrative etc.) | · · · |
WHAT DO YOU THINK COULD BE IMPROVED? | · · · |
WHAT DO YOU THINK IS THE STAR IMAGE WE HAVE CREATED? (e.g. rock/pop star, mainstream, niche etc.) | · · · |
Do you think the narrative in the piece is clear/unclear? | YES NO |
What do you think is most clear/unclear? | · · · |
Would this video influence you to/make you want to buy the track? | YES NO |
Do you like this song by You Me At Six? | YES NO |
What attitudes do the band represent? (idol/role model, rebellion etc.) | · · · |
How have we represented this? (Costume, lighting, set, etc) | · · · |
Have you seen any videos with a similar context/narrative, if so what are these? | · · · |
Do you think the digipak represents the bands star image and does it link to the video? | YES NO |
If so how does it do this? | · · · |
Do you think the Poster represents the bands star image and does it link to the video ? | YES NO |
If so how does it do this? | · · · |
Would the poster make you want to buy the track or watch the video? | YES NO |
Why? | · · · |
Would the poster make you want to buy the track or watch the video? | YES NO |
Why? | · · · |
Is the poster eye catching and does it have enough information? | YES NO |
How could we improve this? | · · · |
Is the digipak eye catching and does it have enough information? | YES NO |
How could we improve this? | · · · |
Finally, is the overall concept of our video, digipak and poster clear? | YES NO |
This is the questionnaire we are using to collect our audience feedback to establish if created the right star image and persona for our band and if we reached out to our target audience and if the audience got the concept of the video clearly enough. We also did a focus group which was an open ended discussion on the video and used the comments from the YouTube page as well.
How old are you? 18-4 people
16- 1 person
17- 2 people
20- 1 person
GENDER: Female-3
Male-4
WHAT ARE BRACKET DO YOU THINK OUR VIDEO IS AIMED AT? Everyone voted 15-25
HOW DO WE AIM THE VIDEO AT THIS TARGET AUDIENCE/AGE BRACKET?
(comments people made)
16- 1 person
17- 2 people
20- 1 person
GENDER: Female-3
Male-4
WHAT ARE BRACKET DO YOU THINK OUR VIDEO IS AIMED AT? Everyone voted 15-25
HOW DO WE AIM THE VIDEO AT THIS TARGET AUDIENCE/AGE BRACKET?
(comments people made)
- Use of relationship between dancers
- Age of band
- Genre
- Sexual Meaning
- Dark lighting
- Fast pace
DO YOU LIKE THE VIDEO?
YES-6 people
NO- 1 person
WHAT DID YOU LIKE/DISLIKE ABOUT IT?
- Liked the use of mirrors
- Liked the song we chose
- Thought the lead girl was good looking which appealed to the audience
- People liked the use of the set
- A few people claimed to not like the dancers
WHAT DO YOU THINK COULD BE IMPROVED?
- More shots of the band
- No dancing
- More use of close ups
- Bands performance
WHAT DO YOU THINK IS THE STAR IMAGE WE HAVE CREATED?
- Rebellion
- Niche
- Rockstar
- Alternative
DO YOU THINK THE NARRATIVE IN THE VIDEO IS CLEAR/UNCLEAR?
YES-5 people
NO- 2 people
WHAT DO YOU THINK IS MOST CLEAR/UNCLEAR?
- Clear relationship
- Clear that their is issues between them
- Clear linking to the lyrics
- Dance was unclear
WOULD THIS VIDEO INFLUENCE YOU TO/MAKE YOU WANT TO BUY THE TRACK?
YES- 6 people
NO- 1 person
DO YOU LIKE THIS SONG BY YOU ME AT SIX?
YES- 5 people
NO- 6 people
WHAT ATTITUDES DO THE BAND REPRESENT?
- Chilled
- Rebellion
- Youth
- Passion
- Presents rebellion but ultimately conformity
HOW HAVE WE REPRESENTED THIS?
- Derivative set design
- Great costumes
- Representation of lead singer
- Lighting
- Mirrors
- Darkness of set
- Flashing lights
- Set
- Lyrics
HAVE YOU SEEN ANY VIDEOS WITH A SIMILAR CONTEXT/NARRATIVE, IF SO WHAT ARE THESE?
- Nickleback
- Jar of Hearts-Christina Perrie
- Ignorance-Paramore
DO YOU THINK THE DIGIPAK REPRESENTS THE BANDS STAR IMAGE AND DOES IT LINK TO THE VIDEO?
YES- 6 people
NO- 1 person
IF SO HOW DOES IT DO THIS?
- Linking of cracked frame
- Darkness
- Use of colours from set design
- Lyrics
DO YOU THINK THE POSTER REPRESENTS THE BANDS STAR IMAGE AND DOES IT LINK TO THE VIDEO?
YES- 5 people
NO- 2 people
IF SO HOW DOES IT DO THIS?
- Nothing to do with the band
- Set above
- Band line up
WOULD THE POSTER MAKE YOU WANT TO BUY THE TRACK OR WATCH THE VIDEO?
YES- 5 people
NO- 2 people
WHY?
- Not the target audience
- Its detailed
- Didn't particularly like the music
- Like the artwork, style and font
WOULD THE POSTER MAKE YOU WANT TO BUY THE TRACK?
YES- 5 people
NO- 2 people
WHY?
- Virgin records is reliable
- Don't like the song
IS THE POSTER EYE CATCHING AND DOES IT HAVE ENOUGH INFORMATION?
YES- 5 people
NO- 2 people
HOW COULD WE IMPROVE THIS?
- Background with catching colours
- Dates
- Site information
IS THE DIGIPAK EYE CATCHING AND DOES IT HAVE ENOUGH INFORMATION?
YES-6 people
NO- 1 Person
HOW COULD WE IMPROVE THIS?
- Could be made more exciting- bit boring
- Less dark
FINALLY, IS THE OVERALL CONCEPT OF OUR VIDEO, DIGIPAK AND POSTER CLEAR?YES- 6 people
NO- 1 person
Evaluation
From the YouTube page it can be derived that the audience enjoyed both the performance aspect and the narrative dance aspect, which is good as it will create good publicity for the band as it has two significant parts to it and we were effective at showing this. The set design and the digipack also proved to be a success with audience comments saying that the broken mirrors on the set were good direct link to the break up in the song, and also the digipack reminded the audience of the set so this links into the narrative. The narrative conflict of love hate was also talked about by the comenting audience.
For the questionnaire the questions we chose to ask would help us analyse how well we targeted the target audience, and whether we got a preferred reading of what we intended to signify.
We were targeting our target audience in order to get precise and concise feedback
The feedback from our questionnaire, most of the people we asked could correctly identify the target audience of the product of 15-25 this probably is due to the age of the band members. Everyone identified this due to the age of the band, the set and the narrative. Our video was popular among this age group as was intended but it was unclear and disliked by an older generation as we received feedback from a 40 year old who said he didn't like the dancing as he thought it had no relevance and he disliked the song. this is unsurprising due to the style and genre of the song and the band he is 15 years older than the target audience.
We received a few negative comments on the dancing but this is to be expected as some people just don’t like the style of dance that we chose to use in the performance, however the audience that gave us the negative comments on the dancing could still see the relevance it had to the narrative of the music video.
We only had enough time to interview 7 people, we would be able to improve our feedback if we got more audience feedback, perhaps we should have shortened the questionnaire slightly to improve the number of people we asked to fill it in.
In conclusion the feedback we received helps us to deduce we appealed to the target audience of the video, the criticism was constructive on how we could improve the overall package e.g. the poster could have more information on it about future releases or gigs.
From the YouTube page it can be derived that the audience enjoyed both the performance aspect and the narrative dance aspect, which is good as it will create good publicity for the band as it has two significant parts to it and we were effective at showing this. The set design and the digipack also proved to be a success with audience comments saying that the broken mirrors on the set were good direct link to the break up in the song, and also the digipack reminded the audience of the set so this links into the narrative. The narrative conflict of love hate was also talked about by the comenting audience.
For the questionnaire the questions we chose to ask would help us analyse how well we targeted the target audience, and whether we got a preferred reading of what we intended to signify.
We were targeting our target audience in order to get precise and concise feedback
The feedback from our questionnaire, most of the people we asked could correctly identify the target audience of the product of 15-25 this probably is due to the age of the band members. Everyone identified this due to the age of the band, the set and the narrative. Our video was popular among this age group as was intended but it was unclear and disliked by an older generation as we received feedback from a 40 year old who said he didn't like the dancing as he thought it had no relevance and he disliked the song. this is unsurprising due to the style and genre of the song and the band he is 15 years older than the target audience.
We received a few negative comments on the dancing but this is to be expected as some people just don’t like the style of dance that we chose to use in the performance, however the audience that gave us the negative comments on the dancing could still see the relevance it had to the narrative of the music video.
We only had enough time to interview 7 people, we would be able to improve our feedback if we got more audience feedback, perhaps we should have shortened the questionnaire slightly to improve the number of people we asked to fill it in.
In conclusion the feedback we received helps us to deduce we appealed to the target audience of the video, the criticism was constructive on how we could improve the overall package e.g. the poster could have more information on it about future releases or gigs.
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