The UK music industry has 5 major labels controlling it, this is called an oligopoly these major companies are Sony, Universal, BMG, Warner, EMI they control 76% of the UK industry leaving the remaining 24% to other independent labels.
"A music video is not primarily a commodity form but a promotional one" (Andrew Goodwin), the music video is a way of advertising a cd to the consumer in order for them to spend money, this gives the initial investment of creating a music video a return to the record labels.
A music video will reflect the stars persona to the audience, and sometimes tell a story. "they now provide pictures for the songs in our heads. Goodbye imagination, all kids have to do is watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in" (Joe Saltzman).
Music videos can also have a large part in synergy for large media conglomerates not just through CD and mp3 downloads, but they can also promote movies, for example Titanic
Channels like MTV specifically target their target audience through the use of certain genres of music videos and other features of the channels will also be genre specific.
"A music video is not primarily a commodity form but a promotional one" (Andrew Goodwin), the music video is a way of advertising a cd to the consumer in order for them to spend money, this gives the initial investment of creating a music video a return to the record labels.
A music video will reflect the stars persona to the audience, and sometimes tell a story. "they now provide pictures for the songs in our heads. Goodbye imagination, all kids have to do is watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in" (Joe Saltzman).
Music videos can also have a large part in synergy for large media conglomerates not just through CD and mp3 downloads, but they can also promote movies, for example Titanic
Channels like MTV specifically target their target audience through the use of certain genres of music videos and other features of the channels will also be genre specific.
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