Our Artist is signed to Virgin records UK, other bands signed to this label are the Kooks, Cage The Elephant, Deadmau5. This is a fairly mixed ranges of artists and the size of the success of the artist ranges which is  good for our artist as they are less likely to be dropped by the label if they are backing other non mainstream artists. Virgin records is a British record label founded by entrepreneur Richard Branson, Simon Draper, and Nik Powell in 1972. The company grew to be a worldwide music phenomenon, with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, Culture Club, Lenny Kravitz, The Smashing Pumpkins, Mike Oldfield, and more on their list of artists. It was later sold to Thorn EMI in 1992. Its American operations were merged with Capitol Records in 2007 to create the Capitol Music. EMI are in the top 5 labels, Sony, Universal, BMG, Warner, EMI they control 76% of the UK industry leaving the remaining 24% to other smaller labels. 


Being a subsidiary of EMI will mean Virgin records have a lot of resources at there disposal, this will help with releasing the band and distributing there music.

TARGET: AUDIENCE:15-21 year old

•Male and female as boys think the band are cool and girls think that thay are good looking.

•People who are interested in fashion and take care of their appearance.

•people who enjoy concerts and live music. 

•fairly niche audience

In teenage VALS they are drifters as they don't follow the crowd, they just like what they like and aren’t set into particular genres.